Fujifilm has announced four more new products at the X-Summit Sydney 2024. They are the GFX100SII and X-T50 mirrorless cameras, as well as a new telephoto prime lens and kit lens.

The two new digital cameras come with improvements in their autofocus system and light absorption efficiency, among other features. The new telephoto lens can capture subjects from an even longer distance, while the new XF16-50mm kit lens replaces the existing XF18-55mm.

Here is an overview of all four new offerings, as well as their local pricing details.

GFX100SII

Price: PhP 329,990

The GFX100SII is the lightest FGX series offering yet at just 883 grams. This mirrorless camera boasts of a newly-developed GFX 102MP CMOS II sensor. The large-format sensor is 1.7 times larger than a 35mm full-frame. This new sensor’s micro lenses are improved to increase light use efficiency. This leads to better quality and AF accuracy at the edges.

The camera is powered by X-Processor 5, which utilizes AI-based subject detection autofocus with deep learning technology. With powerful in-body image stabilization (IBIS) and autofocus system, the GFX100SII can accurately track moving objects like never before. Moreover, it can shoot seven frames per second.

As for filming, the camera can support up to 4K videos at 30 fps. It also has 20 “film simulation” modes backed by REALA ACE, which combines color reproduction and tonal expression. This allows users to match scenes with the proper simulation mode.

X-T50

Price:

• Body only: PhP 92,990
• With XC15-45mm Kit: PhP 98,990
• With XF15-50mm Kit: PhP 117,990

On the other hand, Fujifilm’s second new mirrorless camera model combines ease of shooting with a compact and lightweight design. It likewise utilizes the X-Processor 5 engine with AI capabilities.

The X-T50 has a 40MP X-Trans CMOS 5 HR sensor that comes with an improved pixel structure. This lets the camera use ISO 125 as its normal sensitivity, leading to more efficient light capture. Furthermore, it is also the first X-T series camera to incorporate IBIS (up to 7.0 stops).

What’s great about the X-T50 is its AI-based subject AF detection. Photographers will be aided in detecting various subjects, such as animals, birds, cars, motorcycles, airplanes, trains, and more. The autofocus prediction algorithm is also more advanced than that of previous models.

Lastly, it has a tiltable LCD monitor and a new film simulation dial on the top plate to enable a wide variety of color tones.

GF500MM F5.6 R LM OIS WR

Price: PhP 220,990

Meanwhile, Fujifilm has also introduced a new lightweight and compact telephoto primes lens. This lens features 6.0 stops of OIS and can resolve up to 102MP. It can capture subjects at twice the distance of previous GFX models, making it the longest telephoto prime lens.

XF16-50mm F2.8-4.8 R LM WR

Price: PhP 44,990

Last but not least is the company’s new kit lens, which replaces the current XF18-55mm option. As the name of the new product suggests, it has a focal length of 16-50mm and an aperture range of F2.8-4.8. It also features weather sealing and an internal focusing system.

The lens is compatible with X-Series models such as X-T5, X-S20, and X-T50. As such, customers may get it with the X-S20 for PhP 109,990 and the X-T50 for PhP 136,990.

The highly-anticipated Fujifilm X100VI will make its Philippine debut at the FUJIKINA MNL 2024 Camera Fest in Bonifacio High Street, Taguig City. The event is free and open to the public and will be held from April 27 to 28. To register, click this link: FUJIKINA MNL

Celebrity Khalil Ramos will grace the local launch of the Fujifilm X100VI on the second day. Announced a few months ago, the X100VI uses a new 40.2MP X-Trans CMOS 5 HR sensor and is powered by an X-Processor 5 engine. These work together to allow more light absorption. The brand’s latest X100 series offering also features in-body image stabilization for the first time in the series. Moreover, the camera can film up to 6.2K at 30fps.

ALSO READ: Fujifilm announces X100VI, limited-edition model

Aside from the X100VI’s release, FUJIKINA 2024 also allows visitors to engage in various activities. First, there’s the Photo Walk event that lets enthusiasts explore Bonifacio High Street at night and capture its vibrant atmosphere. Participants may event get the chance to win a Fujifilm X-T30 II with their best shots.

Next, Fujifilm’s X-Series and GFX cameras will also be on display, free for passersby to test and feel. There are also three shooting studios for guests to capture memories: the Selfie & Pet, Travel, and Smile studios. And for regular Fujifilm camera users, the event will also offer free servicing.

Furthermore, there are two major photo exhibits throughout High Street, showcasing the best images from the Fujifilm community. Lastly, Fujifilm users may also pre-register for an exclusive XPPH Night here.

You may check the full schedule below.

April 27 – Amphitheater

10:00 a.m. onwards:

• Touch and Try
• Express Service
• XPPH Print Market

4:00 p.m. to 6:00 p.m.:

• Opening program
• Workshops

7:00 p.m. onwards:

• Photo Walk
• Contest

April 28 – Amphitheater

10:00 a.m. onwards:

• Touch and Try
• Express Service
• XPPH Print Market

4:00 p.m. to 6:00 p.m.:

• X100VI launch

7:00 p.m. onwards:

• XPPH Night

April 27 and 28 – C1 Park

10:00 a.m. onwards:

• Fujifilm Interactive Studios (Portrait & Pet, Wanderlust, Project Smile)
• Film Simulation Exhibit

April 27 and 28 – South Street

10:00 a.m. onwards:

• Nationwide Photo and Video Walk 2023 Exhibit

Insta360 is redefining what action cameras are capable of with the introduction of the Insta360 X4. Insta360’s latest offering allows users to film 8K resolution 360-degree videos. In addition, it can record slow-motion 4K videos at up to 120fps.

As expected, the X4 retains Insta360’s “shoot first, point later” ability and invisible selfie stick effect. Moreover, it doubles as a traditional action camera with “flat” captures in Single-Lens mode at up to 4K at 60fps.

The Insta360 X4 is available for US$ 499.99/ PhP 30,990 on the official Insta360 store, Amazon, and other retailers.

Incredible third-person views at 8K

The 8K at 30fps resolution is the highest setting for a 360-degree action camera yet. With such high resolution, users can expect detailed and sharp videos even after reframing, or choosing which specific angle to include in the capture.

For slow-motion, users can now film 4K videos at 100fps for cinematic shots slowed down four times. Furthermore, the highest resolution for a 60fps 360-degree video is upgraded to 5.7K. You may also use the X4 to take stills, as it is capable of 72MP 360-degree photos.

Two cameras in one

Aside from its default 360-degree capturing mode, users may utilize the Insta360 X4 as a regular wide-angle camera. They may shoot a first-person POV video with Single-Lens mode from a chest-mounted position. “Regular” means not having the fish eye-looking effect from the 360-degree mode and having ordinary, flat-looking images instead.

Under the Single-Lens mode, users will be able to record 4K videos at 60fps with an ultra-wide 170-degree field of view. This can be upgraded even more with MaxView while retaining 4K resolution at 30fps. Meanwhile, Me Mode, which erases the selfie stick, can film 4K at up to 120fps.

There are also upgrades on the X4’s creative shooting modes. Bullet Time can now shoot slow-mos at 5.7K at 120fps, or even 3K at an astounding 240fps. Hyperlapse videos, meanwhile, can be recorded in 8K quality.

Action specialist

A 5nm AI chip powers the Insta360 X4, along with a smart control system with Voice and Gesture Control features, and a host of AI-powered shooting and editing features.

The action camera comes with a 2.5-inch Corning Gorila Glass touchscreen for on-the-go use. Users may adjust the settings or choose the desired mode more easily.

The X4’s 2,290mAh battery allows for up to a 135-minute run time (at 5.7K@30fps). This is an impressive 67% longer battery life than its predecessor, the X3.

Moreover, the device is waterproof at up to 164 feet for diving, and cold-weather resistant at up to -20 degrees Celsius.

AI-powered editing

The X4 also harnesses the power of AI. Using the Insta360 app, users may simply move their phone or use the virtual joystick to point the camera. AI Edit, on the other hand, lets Insta360’s entire algorithm do the work for the reframing process. This improved algorithm has better subject detection, helping users save time. Users may also get creative with Shot Lab and Motion ND filters.